Is your business product-focused or audience-based?

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I have been reading Tom Treanor for a while now on his blog Right Mix Marketing and he gives his readers, which includes myself some great information.

This piece he has written is smart and made me think, which I believe above all is what any great piece of content should do.

In Tom’s words…

So are you building something of value by creating an audience? Or are you
product focused?

A lot of people that I work with seem to have the following model in mind in building the online component of their business.

Steps for a product-focused business:

Offer a service or create a product

Find people to sell it to

Make a lot of money

Quit selling “offline” or quit their day job

It sounds good (in theory). The problem is that this is like pushing a huge rock uphill. Trying to force a product on a market that hasn’t asked for it can be a long, long process.

There’s another model that a lot of companies are using very successfully, but you just might not know it. It’s called building an “audience-based” business (I give credit to Danny Iny for that phrase, but it may have started elsewhere).

via Is your business product-focused or audience-based?.

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Content Curator Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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