The Red, White, and Blue is very patriotic. Are you ready for the new American Airlines.
GRAPEVINE –– American Airlines unveiled a new logo and look for its brand and aircraft’s Thursday morning, the first major redesign for the Fort Worth-based carrier since 1968.
AMR CEO Tom Horton unveiled the look online in a four-minute video just before 9 a.m.
“It’s been over 40 years since American changed its look and feel,” Horton said, standing in an airport hangar at the west end of D/FW Airport Wednesday. “I was in the second grade. Nixon was in the White House. It’s been a long time, but it is time for change.”