The ultimate goal for every business regardless of the industry is to increase sales and maximize ROI of course. Production of goods and services is one thing, but getting the consumers for these products and services is as the eternal challenge.
It’s basic: a business needs to attract more existing and potential customers who are willing to buy its products and services at the given price. Therefore, a business needs to formulate strategies that will help increase visibility and target more customers and increase it sales. However, most of the businesses often overlook the truth about the marketing strategies and tactics. Before formulating strategies and tactics, it is important to understand the difference between a strategy and tactic.
While strategies are long term marketing plan and they help an organization plan for the future, tactics are short term marketing goals.We call this the truth about marketing strategies and tactics.There are several factors that affect marketing planning, whether it is short term plans or long term plans. These include…
Simple Right? The ultimate aim of an organization is to meet the needs of customers. Therefore, understanding and expressing the customers’ needs in a clear and succinct manner serves as a strong foundation to meeting and exceeding the customer needs. The organizations that fail to recognize and deliver to their customers’ expectations are never going to be competitive. Marketing messages have to live for the purpose of addressing the needs, from a customer-centric strategy.
While formulating the marketing strategies, an organization needs to align the marketing goals with the overall organizational mission.
Read more via The Truth about Marketing Strategies and Tactics – Messageworks – Messageworks Communications –.
Peter Freer is a digital and social media strategist with deep experience in traditional agency branding and marketing communications for Canada's Fortune 100. Known as 'creative problem solver' by clients, he is a contributing writer and podcaster for PROFIT Guide's web and i-Pad application on technology and marketing for B2B business owners and entrepreneurs. Clients include Assante Wealth, LCBO, Oral-B and WIND Mobile.
Peter is an undergraduate from York University and is certified in E-Marketing from Canadian Marketing Association. He is currently completing his MBA in Digital and Social Media from New England College.
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