Predictions for B2B social media marketing trends in 2013 are all over the board. One pundit envisions continued growth and diversification as companies explore social media tools beyond the usual blogs, Twitter, and Facebook. But another sees a backlash against expenditures on social media activities because the benefits are tough to quantify.
Note that just about everyone agrees that social media programs will need to consistently and accurately track ROI — or risk losing the support of data-oriented corporate decision makers.
Here’s what the marketing experts say we should look for in 2013: