The author John McTigue is co owner of Kuno Creative an enterprise inbound marketing agency. This agency is a certified Hubspot partner. Hubspot has revolutionized the marketing industry through the practice of Inbound Marketing.
This piece on context marketing written by John is intelligent. As you
start to think beyond traditional marketing and move into 21st century marketing, you will begin to understand that the tools, which were not previously available before, are now becoming readily available to make this type of dynamic context marketing possible.
I added some of my own insight into another article I recently curated on context marketing, so be sure to check it out.
From John’s article.
Why Should You Care?
Because this is the future of marketing and it’s happening now. Personalization isn’t easy. You can’t just plug in a formula and pull the trigger.
You need a detailed strategy for studying and learning from your visitors and leads through content marketing, marketing automation, social media monitoring, CRM integration and data mining.
You need to dedicate people to the task of building buyer profiles and learning from your sales team to help understand buyer behaviors.
Once all of that is in place, you need processes to alert the right people and respond with the right messages. The pay-off is potentially huge.
Imagine conversion rates in the 90 percent range. Imagine the kind of customer loyalty that most of us have with the pioneers in context marketing, Amazon and Google. It can be done.