Ever land a cover story from a Twitter pitch? Newsjack breaking news from a Facebook feed? Secure a blog column on a critical e-zine website? If not, it’s time to kick up your PR skills a notch or two.
The PR industry continues to shift like Tony Stewart at a Daytona race, and it impacts EVERY area of our job: pitching, monitoring, placements, bylines and media relations. If you aren’t scrambling to keep up and constantly learning new skills, there’s no time like the present to jump in – and a fantastic starting point is evaluating how you build your media lists.
After all, media lists are the foundation of your PR relationships; the trigger for the entire PR process. Social media tools can amplify your lists to an entirely new level.
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