Vision for a Future Online Magazine Reading Experience and Social Distribution System

0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×
The Sinclair ZX Spectrum over an issue of Wire...

The Sinclair ZX Spectrum over an issue of Wired magazine. (Photo credit: Wikipedia)

See on Scoop.itOnline Business Models

The options we have for reading magazine journalism in the digital format are pretty sad. We live in an era of self-driving cars, augmented reality, and we can keep a map of the entire planet in ou…

 

Robin Good‘s insight:

 

Hamish McKenzie, on PandoDaily, paints a possible future for “an end-to-end reader experience that centralizes, simplifies, and at the same time diversifies the consumption of longform journalism, while offering deep social features that increase readership and bring magazines up to speed with the digital era.

 

From the original article: “The first problem is that there is an app for each magazine.

 

To subscribe to the New Yorker, Wired, Vanity Fair, GQ, The Atlantic, Details, New York, and Time, you’ve got to have seven different apps, many of which are bloated. Some issues of Wired, for example, have weighed in at 500MB each. And what do you get inside? Aside from the occasional animation, or supplementary audio and video, they’re basically just digital facsimiles of the paper product. Worse – you can only get the stories if you get the whole magazine.

 

So here’s an idea for how to do it better and make money from it.


Break up the bundle.

 

Present stories on an individual basis. Do to the magazine what iTunes did to the album, but do it with a Spotify model. And put it all into one app.

 

In short: build a platform not for magazines, but for magazine stories.

Here’s how it works. You have an app called something like Mag Reader. When you open Mag Reader, it shows you a list of the latest works from your favorite publications, as well as ones that align with your interests, or the stories currently most talked about on social media.

 

Unbundling content is very likely the way of the future.

 

Vauable analysis. Interesting vision. 7/10

 

Full article: http://pandodaily.com/2012/03/26/the-future-of-magazines-should-look-a-lot-like-spotify/

See on pandodaily.com

Enhanced by Zemanta
0
Google+2Facebook0Twitter0LinkedIn0Pinterest0buffer

Content Curator Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

Fresh Curations

sunflower

Choosing the Best Flowers for Your Garden

Deciding the best flowers for your garden can be a fun, but challenging task. You need to choose plants that you are able to care for, but will also thrive in your … [Read More...]

3817570

How to Balance Your Work & Personal Lives

Being a full-time social media professional, full-time mom and full-time wife, life can hand you a lot to juggle. We are all busy. We are all stressed. There are thousands … [Read More...]

More curations from this category:

Car Rentals for $15 per day
0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×