More With the Inbound…
Inbound marketing involves the process of attracting prospects to your business website via social media, blogging, and search engine optimization (SEO). Lead generation results when prospects find and initiate engagement with you online.
There are several reasons for businesses to consider “more with the inbound.” Some of the benefits for lead generation via inbound marketing include:
- the relative ease of using the Internet and social media platforms
- the potential to have conversations and engagement with potential clients when they are ready and on their terms
- the opportunity to introduce and educate potential clients about your business via blog posts and related content