Jan 12, 2013

Lead Generation in 2013: Less With the Outbound and More With the Inbound!

outbound departs

outbound departs (Photo credit: contemplative imaging)

More With the Inbound…

Inbound marketing involves the process of attracting prospects to your business website via social media, blogging, and search engine optimization (SEO). Lead generation results when prospects find and initiate engagement with you online.

There are several reasons for businesses to consider “more with the inbound.”  Some of the benefits for lead generation via inbound marketing include:

  • the relative ease of using the Internet and social media platforms
  • the potential to have conversations and engagement with potential clients when they are ready and on their terms
  • the opportunity to introduce and educate potential clients about your business via blog posts and related content

via Lead Generation in 2013: Less With the Outbound and More With the Inbound!.

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Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes. She also contributes articles for SteamFeed and Social Media Club.

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