Clearly Social media has given a new dimension to the marketing and has therefore revolutionized the business world.
There are different ways social media has impacted a business. Prior to social media, it was difficult for organizations to get the first-hand information about customers’ needs and expectations or gauge the consumer behavior effectively. But, with the advent of social media like Twitter, Facebook and others, an organization can bypass online surveys, focus groups and get the direct feedback from the customers about their products and services. But there is more to consider before you start creating a Facebook page. In this article we look at what experts won’t tell you about social media.
So how can social media truly benefit a business? Sure, one way is to gauge consumer behavior through social media networks (commenting, posting, liking, sharing) companies are able to adopt feedback and create, refine or re-design and market and promote their products with truly deeper insight. An organization can move towards maximizing their ROI and potentially increase sales by responding to their customers’ expectations and needs.
However, before plunging in the large arena of social media marketing, an organization needs to consider the following points:
Peter Freer is a digital and social media strategist with deep experience in traditional agency branding and marketing communications for Canada's Fortune 100. Known as 'creative problem solver' by clients, he is a contributing writer and podcaster for PROFIT Guide's web and i-Pad application on technology and marketing for B2B business owners and entrepreneurs. Clients include Assante Wealth, LCBO, Oral-B and WIND Mobile.
Peter is an undergraduate from York University and is certified in E-Marketing from Canadian Marketing Association. He is currently completing his MBA in Digital and Social Media from New England College.
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