New Content Marketing Podcast Live on iTunes

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Content Marketing PodcastYes, it’s the very first episode of our brand-new Content Marketing Podcast!

In Episode 1, we address a question I hear so often, especially from small and medium-sized businesss owners: “What the heck is content marketing, anyway?”

Give today’s episode a listen to learn:

  • What scares many marketers when they hear the phrase “content marketing”
  • A simple, non-technical example of content marketing in action
  • What content marketing has to do with chocolate chip cookies (huh?)
  • Why content marketing is nothing new

OK, so this is where I ask for your help. I really want this podcast to be about you—your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.

See you again next week!

P.S. I would be remiss if I didn’t thank the gurus whose resources made this whole thing possible: Robert Plank and Lance Tamashiro (Podcast Crusher course) and Jon Buscall (Launch a Podcast ebook). Many thanks for sharing your expertise, guys—I’ll do my best to make you proud!

 


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About the Author

Rachel ParkerA self-described “marketing nerd,” Rachel Parker, Owner and Chief Content Strategist of Resonance, works with businesses of all sizes to help them meet the challenge of connecting with today’s hard-to-reach customer.

Rachel has made Resonance the “one stop shop” for companies looking to get more out of their content marketing efforts. She’s also a sought-after speaker and has presented to many of Houston’s major business and marketing organizations. Contact Rachel about speaking to your group or business.


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Content Curator Rachel Parker

Rachel Parker, Founder and CEO of Resonance Content Marketing, brings a track record of success in brand messaging to her work with forward-thinking businesses of all sizes.

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