Yes, it’s the very first episode of our brand-new Content Marketing Podcast!
In Episode 1, we address a question I hear so often, especially from small and medium-sized businesss owners: “What the heck is content marketing, anyway?”
Give today’s episode a listen to learn:
- What scares many marketers when they hear the phrase “content marketing”
- A simple, non-technical example of content marketing in action
- What content marketing has to do with chocolate chip cookies (huh?)
- Why content marketing is nothing new
OK, so this is where I ask for your help. I really want this podcast to be about you—your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.
See you again next week!
P.S. I would be remiss if I didn’t thank the gurus whose resources made this whole thing possible: Robert Plank and Lance Tamashiro (Podcast Crusher course) and Jon Buscall (Launch a Podcast ebook). Many thanks for sharing your expertise, guys—I’ll do my best to make you proud!
Sure, the expertise you need to improve your business’ content performance is “out there” … but who has time to dig for it?
Here at Resonance, we’re committed to your success in content marketing, so each Friday we deliver a simple but impactful tip to boost your engagement on Facebook, Twitter, LinkedIn, and other social networks. And you can implement it before lunchtime.
About the Author
A self-described “marketing nerd,” Rachel Parker, Owner and Chief Content Strategist of Resonance, works with businesses of all sizes to help them meet the challenge of connecting with today’s hard-to-reach customer.
Rachel has made Resonance the “one stop shop” for companies looking to get more out of their content marketing efforts. She’s also a sought-after speaker and has presented to many of Houston’s major business and marketing organizations. Contact Rachel about speaking to your group or business.