Here is the first draft of chapter 19 of my upcoming eBook on social media strategies.
A few weeks ago, I read an article about the role Klout Scores play in the hiring process. Apparently, some companies take the idea so seriously that they may not hire you if you are unaware of your own score!
“What the [bleep] is Klout,” I hear some of you ask.
Klout is a social media platform that measures your online influence based on several hundred social signals, including
Your actions on Twitter, Google+, Foursquare, Facebook, and LinkedIn
The number of “+K” (votes) that you have received from others in your topics of expertise
“Real-world” influence, with the inbound links your Wikipedia page attracts
The result is a score between 0 and 100. Basically, the higher your score is, the more influence you are supposed to have.
When I initially joined the site, I liked the idea. I found the service interesting, because it helped me discover interesting new people and visualize the social media world better. However, last year, Klout changed its algorithm to offer users more accurate and transparent scores. The team explained that this would lead to a decrease in people’s scores. I lost 15 points overnight.