It’s always about the story you tell

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social media strategy ebook

Here is the first draft of chapter 19 of my upcoming eBook on social media strategies.

A few weeks ago, I read an article about the role Klout Scores play in the hiring process. Apparently, some companies take the idea so seriously that they may not hire you if you are unaware of your own score!

“What the [bleep] is Klout,” I hear some of you ask.

Klout is a social media platform that measures your online influence based on several hundred social signals, including

Your actions on Twitter, Google+, Foursquare, Facebook, and LinkedIn
The number of “+K” (votes) that you have received from others in your topics of expertise
“Real-world” influence, with the inbound links your Wikipedia page attracts
The result is a score between 0 and 100. Basically, the higher your score is, the more influence you are supposed to have.

When I initially joined the site, I liked the idea. I found the service interesting, because it helped me discover interesting new people and visualize the social media world better. However, last year, Klout changed its algorithm to offer users more accurate and transparent scores. The team explained that this would lead to a decrease in people’s scores. I lost 15 points overnight.

It’s always about the story you tell (2nd extract from my upcoming new eBook)

Content Curator Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs. On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.

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