How a shipping company earned 650,000 Facebook fans in a year | PR Daily

0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email -- Google+ 0 StumbleUpon 0 0 Flares ×

A look at how Maersk’s social media manager, operating solo, engages fans on 10 social networks without bottom-line sales or gimmicks. He just tells stories.

 

When Jonathan Wichmann’s boss at worldwide shipping company Maersk Line told him that the company was approaching a point of being ready to dive into social media a little more than a year ago, the two agreed that it would face some difficulties that companies that mainly communicate with the public might not.

 

“You can’t fake it,” Wichmann says.

 

Wichmann was a consultant for the company at the time. After joining Maersk full-time, Wichmann stepped up to handle everything virtually single-handedly.

In the year since that initial meeting, the company has accrued 650,000 Facebook fans and won awards for the social media campaign of the year and best community presence at the European Digital Awards. Maersk pulled that off in such a short time with what Wichmann calls an “insourcing” approach….

 

Tom George‘s insight:

This is an inspiring social media story for those who have limited resources. Shows how one person with a passion for social media and a focus can make an impact using storytelling.

See on www.prdaily.com

Enhanced by Zemanta
0
Google+0Facebook0Twitter0LinkedIn0Pinterest0buffer

Content Curator Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

Fresh Curations

sql-server-2014-Training

Top Benefits of Earning a Microsoft Certification

Earning a Microsoft certification can open up doors to a number of high-growth career opportunities. IT professionals gain an edge when they get certified in the field they … [Read More...]

Can you enjoy Thanksgiving dinner when you don’t enjoy your family?

I thought it would get easier as we got older.  However, our family dynamics seem to be coming even more challenging as we age. As we get older, we become more set in our ways … [Read More...]

More curations from this category:

Car Rentals for $15 per day
0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email -- Google+ 0 StumbleUpon 0 0 Flares ×