“Social media fatigue” is a phrase used more and more loosely by entrepreneurs to express the frustration they experience when they do not get immediate results from their attempts at leveraging social media.
As Rhea Drysdale contends, it is time we stopped calling it fatigue, and started facing the real issues: fear and disappointment.
“It’s easy to pretend like we don’t care what others think of us and justify our fear and disappointment. The truth is, we do care. Maybe not about everyone, but we all have an audience who is important to us. They’re probably the motivation behind everything we do. I care most about what my family, my employees, my clients, and my mentors think of me. I don’t want to disappoint them or say anything stupid on social media that will make them question something about my character, work, or values. That’s why it’s so much easier to not even try. You can’t have negative consequences if you don’t act, so we let fear and disappointment produce “social media fatigue.””