If there is one thing small businesses will remember from 2012, it is what Facebook did with the EdgeRank algorithm.
Brian Solis offers some very interesting insights on the whole issue. He contends that the decrease in reach is actually a good thing, that it has allowed to cut spam.
“Did Facebook purposefully change its EdgeRank algorithm to reduce reach and sell more ads?
If everyone reacted in similar fashion to Mark Cuban, not only would the business lose, fans lose as well. This is something I examined at length following GM’s famous pullout of its Facebook advertising budget earlier in 2012.”