Marketers shift budget to content marketing in 2013 | by BlogStar

0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×
budget

budget (Photo credit: 401(K) 2012)

Are you planning to increase your spend on content marketing this year? If so, congratulations, you’re bang on trend with your budget allocation. In fact, more than half of B2B marketers are set to boost their spend on content for 2013, revealing a bright future for the sector.

 

Such optimistic figures continue the growth trend of the past year, with average content budgets swelling from 26% in 2011 to 33% by the end of 2012. And dedicating more spend to content marketing should pay dividends –a recent study found that the most effective B2B marketers are those who allocate the greatest percentage of their marketing budget to content marketing.

 

Assuming that you’ve already decided to, or are still considering doing more with content in the coming months, here are a few top trends within content over the past year as garnered from a recent study involving 1,416 B2B marketers from the US from the Content Marketing Institute and MarketingProfs.

via Marketers shift budget to content marketing in 2013 | Blog Writing Services & WordPress Design London by BlogStar.

Enhanced by Zemanta
0
Google+0Facebook0Twitter0LinkedIn0Pinterest0buffer

Content Curator Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes.

Fresh Curations

Comparison between finance jobs and accounting jobs

Finance and accounting are two different functions altogether however, accounting can be regarded as the sub-domain of finance, as it has its application in finance. … [Read More...]

Food & Wine

Indian Food and Wine: Is There A Perfect Match?

When you think of Indian cuisine, the likelihood is you’ll think of an iced cold Cobra rather than a glass of Sauvignon. And to some extent, you’d be right in thinking that … [Read More...]

More curations from this category:

Car Rentals for $15 per day
0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×