Email subject lines have to do a better job at getting attention. Several marketers have mentioned how the email service providers are getting stiffer about filtering emails.
Lynette Chandler says “When an email with a subject line that get my attention comes through, you can be sure I’m paying attention. Most times, these will be forwarded to Evernote which is used to build a swipe file of great subject lines, emails and promos.”
Check out the post to see the neat trick for adding an attention getting icon to your email subject lines: Try This ➠ For Attention Grabbing Subject Lines