Branding goes beyond logos and slogans. It’s a huge concept that has been playing an increasing role in social media.
To Frank Strong, “a brand is a promise. It’s an expectation of an experience.”
“Increasingly, we inspire our customers with brand experiences and by publishing our own content.
The uninitiated customer is no more inclined to mention a brand than talk to the shy person tucked quietly in the corner at a cocktail party. If we want our customers to engage us, or our products and services, we have to contribute to the conversation.”
Why Content Marketing is the New Branding | Sword and the Script.
Content Curator Cendrine Marrouat
Cendrine Marrouat is a journalist, blogger, content curator, and author located in Canada. She is the founder of Creative Ramblings, a social media blog focusing on entrepreneurs and small businesses, and teaches classes on social media 101. Her latest release, "The Little Big eBook on Blogging: 40 Traffic Generation Tips," is a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs.
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