If you find yourself spending an inordinate amount of time on Facebook, Twitter, or Pinterest, thank your smartphone and tablet: Americans’ social media use is on track to spike 37 percent this year, driven by a near doubling of consumption on mobile apps, according to a new Nielsen study.
The biggest social networks are seeing mobile use explode while desktop computer use remains relatively flat, according to a year-end Nielsen survey of social media consumption. Mobile app usage spiked 88 percent on Facebook this year and 134 percent on Twitter. In contrast, desktop use shrank 4 percent on Facebook and grew just 13 percent on Twitter.
The bottom line: Americans spent 121.1 billion minutes on social media during one month this summer versus 88 billion the year prior. You can see how mobile apps drove growth in this graphic:
Content Curator Tom George
Head of Inbound Advertising North America at Internet Billboards. Pioneering inbound advertising as well as an avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.