From the article:
“Shift Communications made a very smart hire a couple weeks ago when they picked up Christopher S. Penn.
Chris is the author of White Belt Marketing, lead contributor to the Marketing Over Coffee podcast, a Social Fresh Conference speaker and SocialFresh.com contributor. Among many other things, he is also one of the smarter analytical minds in social media marketing.
Chris has not been at Shift long, but already he has a great video up about the impact PR can have on your business SEO goals.
He talks in simple terms about how getting stories published about your company without links and being talked about on Twitter and Google+ can lift your search marketing results.”
A great video!
Content Curator Cendrine Marrouat
Cendrine Marrouat is a journalist, blogger, content curator, and author located in Canada. She is the founder of Creative Ramblings, a social media blog focusing on entrepreneurs and small businesses, and teaches classes on social media 101. Her latest release, "The Little Big eBook on Blogging: 40 Traffic Generation Tips," is a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs.