My company certainly wasn’t the only one to proclaim 2012 would be the year of content and content strategy, but it’s always nice to see your predictions confirmed.
So, what are the emerging trends for the rest of 2012 and the upcoming year?
1. More specialized jobs.
We are already seeing organizations hiring for more specialized marketing positions, such as content marketers. The reason is simple: Creating, curating and promoting content is becoming the centerpiece of today’s marketing and communication strategies.
Moving forward, there will be a surge in even more specialized jobs within content marketing itself, such as video producers, infographic specialists, researchers, and bloggers, to name a few.
Content Curator Tom George
Head of Inbound Advertising North America at Internet Billboards. Pioneering inbound advertising as well as an avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.