“What do you mean you don’t have a blog for your business?” Sound familiar? You have the content, but you don’t know how to bring your words and pictures together to promote your business.
It’s hard to know the most effective way to blog about your business, but these simple steps will help you decide the best course of direction for your new endeavor.
Evaluate your need for a blog. Do you have enough interesting content to create several blog posts each week? Blogs are similar to social media—you need to update consistently and often! Map out the topics and content for the first several months of blog posts. Make sure you have someone who can create them and post them in a timely manner.
Make it Fun
No offense, but no one cares about reading messages from the president of your business unless your company leader is a super-cool celebrity that can draw in readers. Monthly budget reports are a bore and should be left to expense reports. People come to your blog to hear about your business in a fun and exciting way. Give them a few photos and a short, fun write-up. Keep it simple and keep it fun.
Peter Freer is a digital and social media strategist with deep experience in traditional agency branding and marketing communications for Canada's Fortune 100. Known as 'creative problem solver' by clients, he is a contributing writer and podcaster for PROFIT Guide's web and i-Pad application on technology and marketing for B2B business owners and entrepreneurs. Clients include Assante Wealth, LCBO, Oral-B and WIND Mobile.
Peter is an undergraduate from York University and is certified in E-Marketing from Canadian Marketing Association. He is currently completing his MBA in Digital and Social Media from New England College.
Latest posts by Peter Freer (see all)
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