Adding Social Media Magic to Your WordPress Site
Social media is the second biggest driver of traffic to your website or blog, second only to search engines. People love sharing stuff, especially ‘share-worthy’ content and the question is, how effortless can this process become on your site. Recent research by BrightEdge Research shows that sites with improved sharing options, can have seven times more mentions on Social Media, than sites who neglect it.
There are hundreds of social media plugins out there, and choosing the right one really depends on your requirements and what works best for you. Here are a few that we like.
ShareThis – this is a Swiss army knife in terms of plugins. It scores on the following parameters
Easy to configure.
Multiple options, including a single button option rather than the typical multiple button option.
Also has a hover option that remains permanent on all pages.
Also has email sharing options for those who want to share your content but not via any of the social networks.
Integrates with most of the popular social networks, such as Facebook, Twitter, Google+, Pinterest Linked in and more.
Distinguishes between the Facebook Like and Facebook Share options.
Has extra Twitter options, such as appending all tweets with ‘via…’.
Can edit the HTML and widget options using code.
Incorporates some basic analytics once you register with them.
Peter Freer is a digital and social media strategist with deep experience in traditional agency branding and marketing communications for Canada's Fortune 100. Known as 'creative problem solver' by clients, he is a contributing writer and podcaster for PROFIT Guide's web and i-Pad application on technology and marketing for B2B business owners and entrepreneurs. Clients include Assante Wealth, LCBO, Oral-B and WIND Mobile.
Peter is an undergraduate from York University and is certified in E-Marketing from Canadian Marketing Association. He is currently completing his MBA in Digital and Social Media from New England College.
Latest posts by Peter Freer (see all)
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