5 Realities of B2B Social Selling

0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×

B2B social media is unique from consumer social marketing and not without some real challenges to business owners and social media practitioners. Historically, most people that used social media sites like Facebook, Twitter, and YouTube did so to connect with others and for entertainment purposes. B2B social networking growth has mostly been driven by corporate and business blogging and content sharing. I would be willing to bet that e-mail marketing and white paper downloads or webinars are still a bigger percentage of B2B lead generation and prospecting activities.

With well-known B2B sites like LinkedIn and the micro-blogging Twitter becoming common to B2B social marketing why isn’t more  social media at the forefront of all B2B sales and marketing? In meeting with business owners, corporations and organizations, the most common questions I have observed are issues of ROI, lead generation, online governance and how to handle the negative feedback of unhappy customers. Here is a short list of my five most common issues business owners and CEOs need to think about while building a solid business case for using social media for their business sales strategy.

From http://messageworks.ca/2010/12/5-realities-of-b2b-social-selling/

Enhanced by Zemanta
0
Google+3Facebook0Twitter0LinkedIn0Pinterest0buffer

Content Curator Peter Freer

Digital and social media strategist and 'creative problem solver.'

Fresh Curations

Online shopping

Where to Buy Asian Food

Asia is known for its diverse cuisines. Each region in this continent has dishes and specialties that were shaped by nature and culture. East Asia, the region where Japan and … [Read More...]

RIP Joe Cocker

He was a music icon. Whether you grew up in his era or not, you know and have sung a Joe Cocker song. He left this earth this morning, leaving us with a great musical … [Read More...]

More curations from this category:

Car Rentals for $15 per day
0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×