From the article:
“SocialMotus is the first Australian-based startup to have developed an all-in-one social media management platform for businesses and agencies. Founded by David Lin and launched in November 2012, the tool tracks ROI conversions from customized campaigns and individual posts and provides multi-user support.
In this exclusive interview with Marketing Executive Siv Rauv, you will learn more about SocialMotus.
Cendrine Marrouat: Hell, Siv. Thank you for answering my questions. Is there a particular event that triggered David’s desire to create SocialMotus?
Siv Rauv: David has been in the Internet marketing business before the term was even coined, and has since established a successful Internet marketing business.
Back in 2010 we were looking for a complete social management platform, but couldn’t find one with all the features we needed. Anything with basic conversion tracking would cost hundreds of dollars a month!
After speaking to other SMBs and researching the market, we realized many businesses struggled with the same issue. This triggered the idea for SocialMotus. Here in the office we like to call it a “Social Media Swiss Army Knife” as it’s packed with everything you need to build, manage and measure your social communities. The best part is plans start from as low as $9.99 per month.”