It started with an assumption, really. Snapchat, a photo-sharing application that auto-destroys images seconds after being opened, launched in September 2011 with zero media coverage. A homegrown product, built by two Stanford guys, grew to now see over 50 million snaps per day today. In fact, Facebook launched a clone of the app just Friday.
It wasn’t until the company made its first milestone announcement, nine months after launch, that the media picked up the story. The New York Times’ Nick Bilton whipped out all this cute PEW research on sexting in adults and teens, and referenced “suggestive” marketing materials and even pointed out the app’s “mild sexual content or nudity” warning.
From that moment on, whether in milestone achievements, feature and expansion announcements, or stories about Facebook’s new Snapchat clone, Snapchat was branded a sexting app.