Thinking of hiring a community manager in 2013? While the field of community management is still in its infancy, it has quickly proven itself valuable to many businesses. But some small business owners are still stuck on whether or not a community manager is a good investment — largely because they don’t understand what community managers do.
A good community manager isn’t just “hanging out” on social media or forums all day. Though they play different roles depending on your industry, community managers are often the first in line to help your customers engage with and understand your business — helping drive sales, retain customers and grow your brand.