Pricing a product can be quite a challenging task.
Unless you have a good guide to help you.
I came across this excellent article by Karol K., on Danny Iny’s blog, and it really made a lot of sense.
“People don’t really have an idea of what they want to buy until they see it in context.
We don’t know which cappuccino is better until we try two different ones in two different cafés. We don’t know which of two guitars sounds better until we play both of them one after the other.
We simply don’t know what we don’t know, and we can’t base our decisions on a reference we don’t yet have.”0