How to Make Your Prices Irrationally Attractive

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pricing

Pricing a product can be quite a challenging task.

Unless you have a good guide to help you.

I came across this excellent article by Karol K., on Danny Iny’s blog, and it really made a lot of sense.

“People don’t really have an idea of what they want to buy until they see it in context.

We don’t know which cappuccino is better until we try two different ones in two different cafés. We don’t know which of two guitars sounds better until we play both of them one after the other.

We simply don’t know what we don’t know, and we can’t base our decisions on a reference we don’t yet have.”

How to Make Your Prices Irrationally Attractive | Firepole Marketing Blog.

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Content Curator Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs. On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.

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