This year, we worked around the clock to bring you marketing tips from experts, top brands, thought leaders and robots.
Finally, with the holidays upon us, the Vocus Blog team relaxed with some movies.
Not completely though – because we needed to create this seasonal (yet applicable year-round) list of pertinent marketing lessons from our favorite holiday flicks.
Some would say it’s a tough job. But we say It’s a Wonderful Life.
Elf: Laura Spaventa
Details matter: don’t be a sloppy marketer.
1. Details matter. When Walter Hobbs finds that the last couple of pages are missing from the “Puppy and the Pigeon” books, he decides to ship the incomplete books in the hope that kids won’t notice. Later in the movie, Hobbs is called on it by his boss, whose granddaughter wants to know what happened to the puppy and the pigeon. Details DO matter and your customers will call you out on inefficiencies.
Content Curator Tom George
Head of Inbound Advertising North America at Internet Billboards. Pioneering inbound advertising as well as an avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.