The why of starting a business for some is because of the challenge but for others its all about the money.
Some of us read because they are driven by the joy of learning. Others pick up a book because they want to be entertained by the journey it takes you on. I still remember diving into books about pirates, tropical islands and sunken treasure and be lost for hours as my imagination took me to faraway lands.
If you ask a base jumper who leaps off 1,000 metre cliffs why they do it, despite the high risks involved and possible death. They will tell you it makes them feel so alive