I always think it’s a shame when folks start to take themselves too seriously. Just because you’re running a serious business doesn’t mean you have to be serious all of the time.
I started putting more humour (yes, that isthe correct spelling) into
my own writing and was amazed at not only how much easier I found it to write, but also how much more my readers actually enjoyed what I wrote.
You might not be able to use all the suggestions in this post, but even if you only use one of them, your customers will remember you for brightening up their day with a laugh instead of a sales pitch.