Do you ever think about how websites are developed and what steps are taken to improve and perfect the experience of a site to make a visitor return again or perhaps recommend the site to friends and colleagues? Considering the average website user has an extremely limited attention span (oh stop looking at me that way), the need for effective website design that incorporates user experience best practices is of considerable importance in website design or re-design. In this article we look at Usability and Website Design.
I was recently asked to participate in the design revision for a public library website in the Toronto area. Specifically, I was asked to audit and evaluate the site page-by-page for web usability and to confirm functionality and effectiveness of their user experience. The results of my findings were to be presented to the web design team and the library staff to help them re-design a new website with appropriate design, navigation and architecture features that would improve user interface and ultimately user experience. The process combined both technical and marketing considerations.
Why is Usability Assessment Important?
Peter Freer is a digital and social media strategist with deep experience in traditional agency branding and marketing communications for Canada's Fortune 100. Known as 'creative problem solver' by clients, he is a contributing writer and podcaster for PROFIT Guide's web and i-Pad application on technology and marketing for B2B business owners and entrepreneurs. Clients include Assante Wealth, LCBO, Oral-B and WIND Mobile.
Peter is an undergraduate from York University and is certified in E-Marketing from Canadian Marketing Association. He is currently completing his MBA in Digital and Social Media from New England College.
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