Dec 20, 2012

5 Content Creation Solutions for the Most Common Brand Content Marketing Challenges

Written by : Tom George| 0 |

 

One of the most common issues companies seem to grapple with as they get pulled, kicking and screaming, into a content focused world of digital marketing is content creation.

Of course, anyone with half a brain can create information, but “content” implies usefulness or utility. Content has purpose and content marketing is meaningful information designed to be useful for a certain audience with the intention of inspiring an outcome or action. A lot of companies are creating information, not content, under the label of “content marketing”.

via 5 Content Creation Solutions for the Most Common Brand Content Marketing Challenges.

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Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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