The greatest need we face in business today is leadership that makes real, positive change in the long term.
Because of the financial market’s short-term focus on results, the media’s need to fill columns with stories linked to current events, and a culture that fetes celebrity, we reward the new, the counter-intuitive and the loud.
And yet the most important challenges we face are none of these things.
Our greatest challenge is to to build companies that grow and are profitable in the long term, which provide valuable and rewarding employment, and which contribute to a just and fair society.
Achieving this requires leaders who are prepared to do more than simply rush to the next opportunity and extract the maximum short-term gain. Leaders who think, act and value the long-term. Leaders who change lives, and who leave a legacy
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