Why Content Marketing is the New Branding | Sword and the Script

1 Flares Facebook 0 Twitter 0 LinkedIn 0 Email -- Google+ 1 Pin It Share 0 StumbleUpon 0 1 Flares ×

branding

Branding goes beyond logos and slogans. It’s a huge concept that has been playing an increasing role in social media.

To Frank Strong, “a brand is a promise. It’s an expectation of an experience.”

“Increasingly, we inspire our customers with brand experiences and by publishing our own content.

The uninitiated customer is no more inclined to mention a brand than talk to the shy person tucked quietly in the corner at a cocktail party. If we want our customers to engage us, or our products and services, we have to contribute to the conversation.”

Why Content Marketing is the New Branding | Sword and the Script.

1

Google+1Facebook0Twitter1LinkedIn0Pinterest0buffer

Content Curator Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs. On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.

Fresh Curations

new-year-hd-wallpapers 2015 desktop pc mac 1

Celebrate New Year With These Amazing Wallpapers

Let's put an end to one of the most happening year 2014 and gear up for the brand new year 2015 which is on its way. In this post, I am sharing some of the best new year … [Read More...]

Source: topbestlisted.com

Professional benefits of taking up a software job in Bangalore

Bangalore one of the most popular IT destinations in India as well as the world. Many industry stalwarts from the domestic market are based here and cater to the information … [Read More...]

More curations from this category:

Car Rentals for $15 per day
1 Flares Facebook 0 Twitter 0 LinkedIn 0 Email -- Google+ 1 Pin It Share 0 StumbleUpon 0 1 Flares ×