Branding goes beyond logos and slogans. It’s a huge concept that has been playing an increasing role in social media.
To Frank Strong, “a brand is a promise. It’s an expectation of an experience.”
“Increasingly, we inspire our customers with brand experiences and by publishing our own content.
The uninitiated customer is no more inclined to mention a brand than talk to the shy person tucked quietly in the corner at a cocktail party. If we want our customers to engage us, or our products and services, we have to contribute to the conversation.”