Dec 16, 2012

The Willy Wonka Guide to Marketing: Part 1

willy wonka

Willy Wonka can teach us a lot about marketing and branding, especially in social media.

Lori Johnson offers some great insights in her article.

1) Dream big

2) Know you customers

3) Know your brand evangelists

4) Embrase new technologies

“His methods are nontraditional. He doesn’t attend conferences, symposiums, or lectures at universities. He has probably never worn a fleece in his life. Yet Willy Wonka is a successful businessman with slick marketing savvy.”

The Willy Wonka Guide to Marketing: Part 1 | Social Media Content Creation & Lead Generation by Branding Personality.

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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs. On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.

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