Willy Wonka can teach us a lot about marketing and branding, especially in social media.
Lori Johnson offers some great insights in her article.
1) Dream big
2) Know you customers
3) Know your brand evangelists
4) Embrase new technologies
“His methods are nontraditional. He doesn’t attend conferences, symposiums, or lectures at universities. He has probably never worn a fleece in his life. Yet Willy Wonka is a successful businessman with slick marketing savvy.”