From the article:
“In my line of work I run into a lot of businesses who have bought into the need for blog content to engage their customers, to have something to share in social media, and for the SEO benefits. I’m glad to see they’ve seen the light!
The only problem is….the content. A lot of the content I see out there from startups, small businesses, and even corporations leaves a lot to be desired. It could even be called “dysfunctional” because it’s such a mismatch with their target market’s needs as well as with their company strategy.”