You’ve got Klout!? – Brian Solis

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Digital influence is one of the most fascinating and widely debated trends in social media today. Whether or not you agree with the idea of assigning a score to individuals based on their actions in popular social networks, the reality is that Pandora’s Box has already been open. People check the scores like investors check stock prices. Brands reward “influential” consumers with products and services. Employers consult scores to lure seemingly more qualified candidates. This is already happening and as a result, there’s much to learn.

So what is the future of digital and what does it mean to you and me? My guest on this episode of Revolution is Joe Fernandez, founder and CEO of Klout, one of the earliest and arguably largest player in the realm of digital influence. We talk about the rise of Klout, its challenges in measuring digital and real world influence, and what consumers and businesses need to think to make influence matter.

via You’ve got Klout!? – Brian Solis.

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Content Curator Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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