The truth of the matter is that the field is constantly evolving. What works today may not be valid tomorrow.
If you are living in Google’s past, rather than the reality of today’s Google, you could be in for a disappointment. To help you better get the differences between Google today and yesterday, here are four faulty assumptions about SEO:
- “We can outsource link building”
- “The opinions of our site users doesn’t impact search rank”
- “Content with our keywords is more important than engaging our users”
- “Gaining a top ranking is our priority”