Embrace, Extend, Empower | Community-Driven Content Marketing

0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×

Content is all around us every day. Some of that content is interesting and engaging. Other content pieces just fly by us, doomed to be ignored. As a simple test of this point, ask yourself, which type of content are you more likely to click on:

Article A:

An alert in your RSS feed that Brand Z has just published a new report on the effectiveness of its widgets in solving problems you may or may not have.

Article B:

A comment and a link in your LinkedIn or Facebook feed from someone with whom you interact regularly about an interesting new approach by Brand X to solving a problem you may or may not have.

I am going to guess that only Brand Z’s marketing director would be likely to choose Article A.

It is hardly revolutionary to say that social recommendations drive our brand interactions. This is not a new phenomenon, and one could argue that it represents the entire value of social marketing for businesses.

via Embrace, Extend, Empower | Community-Driven Content Marketing.

Enhanced by Zemanta
0
Google+0Facebook0Twitter0LinkedIn0Pinterest0buffer

Content Curator Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

Fresh Curations

Business Permit

Getting a Business Permit

The type of business permit you’ll require will depend entirely on the country in which you plan on doing business from, as governments all over the world have their own rules … [Read More...]

Windows in Honolulu

The Seceret of Selecting Windows in Honolulu

Living in Honolulu is a unique experience in many ways that the average person and American can likely not imagine. Though it may be easy to imagine the fantastical … [Read More...]

More curations from this category:

Car Rentals for $15 per day
0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×