Embrace, Extend, Empower | Community-Driven Content Marketing

0

Content is all around us every day. Some of that content is interesting and engaging. Other content pieces just fly by us, doomed to be ignored. As a simple test of this point, ask yourself, which type of content are you more likely to click on:

Article A:

An alert in your RSS feed that Brand Z has just published a new report on the effectiveness of its widgets in solving problems you may or may not have.

Article B:

A comment and a link in your LinkedIn or Facebook feed from someone with whom you interact regularly about an interesting new approach by Brand X to solving a problem you may or may not have.

I am going to guess that only Brand Z’s marketing director would be likely to choose Article A.

It is hardly revolutionary to say that social recommendations drive our brand interactions. This is not a new phenomenon, and one could argue that it represents the entire value of social marketing for businesses.

via Embrace, Extend, Empower | Community-Driven Content Marketing.

Enhanced by Zemanta

Content Curator Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

Fresh Curations

Podcast Episode 068: How Fascinating Is Your Content? Part 5: Power

Listen Now Can't access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 68 of the Content Marketing Podcast! If you … [Read More...]

Office building

Why a Serviced Office Can Help Your SME in 2014

Running a small to medium sized business isn’t easy, especially if you have a limited budget and need to invest in office equipment, premises and staff. By using a serviced … [Read More...]

More curations from this category:

Car Rentals for $15 per day