During the outreach process, it’s important to establish and maintain relationships with bloggers. This relationship leads to mutual benefits where your guest posts will further your inbound marketing goals while providing fresh, new content that boosts the blogger’s traffic. But how do you connect with—and more importantly—get the attention of those key influential bloggers?
While your overall strategy shouldn’t vary completely when contacting key industry players over other bloggers, there are a few heightened approaches to take in order to connect and get noticed.
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