Are there essential skills for an online brand manager?
What does a community manager do? Can your company’s social media plans survive without one? What’s the worst that can happen if you go it alone?
I work with a wide variety of companies, some that begin their social media journey with me from ground zero and some that have dabbled (and floundered). All are looking for the advice and guidance that will lead them toward success. As a social media professional, I’ve worked at the strategy level and the community management level and both are equally important, in my opinion.