Big Data is a mystery to most of us. Understanding how to make sense
of it all is challenging. Businesses today need to be more informed and respond
faster to the needs of their customers. This is where the science of understanding big data becomes important.
Without Big Data, it’s impossible to get a comprehensive cross-touchpoint view of your customer, and fully understand customer behavior in order to make business decisions in real-time. (Even with Big Data, it’s still very difficult to achieve!)
This week’s infographic is courtesy of Monetate, and explains structured vs unstructured data, outlines the challenges and goals of Big Data for retail, and how to make a Big Data game plan.