How do your prospective clients learn about you? More importantly what do they know about you?
Well, unless you happen to have met your client face-to-face, your client learns about you from what you’ve shared online. You are what you share–at least to your client.
In this post, I’ll discuss the importance of your online reputation.
Your Client Is Watching
If you’ve been freelancing for a while, you probably already know that you should research a client before you commit to working for them. At the very least, you probably know to at least type the client’s name into the search engine to find out what is being said about them.
Well, guess what? While you are doing your due diligence on your prospective client, they are doing their due diligence on you.
Among other things, they want to know:
What kind of person you are.
Whether you’re good at what you do.
If you can be trusted to deliver when you say you’ll deliver.
How difficult you are to work with.
After all, when they hire you for a project, they are making an investment in their company. They want to make sure that you are a good investment. Having a good online reputation can mean the difference between getting the gig or not getting it.
So, if you’re concerned about your online reputation, what do you need to worry about the most?