Curators Are Poised To Help Drive Context Marketing

0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×

 

2013 is almost upon us and with the new year there will certainly come some new marketing trends. Most of us in the know understand about content marketing, inbound marketing, and using platforms to spread the word about our company, product or service.

Developing relationships now is key in order to thrive, and in addition I believe context marketing is right around the corner. I believe curator’s are in a great position to drive this context forward.

Although this article doesn’t really mention curators per say, I am doing my usual forward thinking and adding the fact that curators will most definitely be the driving force behind the new era of context marketing we will soon be experiencing in 2013.

The author here Vishal Sankhla is the Co-founder and CTO of ViralHeat  Here is his take.

If you asked a major brand ten years ago if consumers would share their life’s details, regardless of how mundane, online and, as a result, become the biggest producers of online content and wielders of influence, you would have gotten a firm “no” and likely a confused stare. In the past, major news and entertainment outlets had a firm grasp on producing and distributing content to consumers. Advertisers controlled the audience, knowing exactly where their audience was and how to reach them.

via Top Trends for 2013: Marketing Moves On.

Enhanced by Zemanta
0
Google+1Facebook0Twitter0LinkedIn0Pinterest0buffer

Content Curator Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

Fresh Curations

UK Property

Why Have UK House Prices Grown So Fast?

Over the past several years, particularly the 12 months leading up to June 2013, British house prices have rocketed and are now amongst the most expensive in Europe. Whilst … [Read More...]

SaaS Lead Generation: Marketing Strategies for Web-Based Software

Software as a Service (SaaS) is basically the delivery of applications and software – usually those needed to run a business – over the internet as a service. The most given … [Read More...]

More curations from this category:

Car Rentals for $15 per day
0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×