2013 is almost upon us and with the new year there will certainly come some new marketing trends. Most of us in the know understand about content marketing, inbound marketing, and using platforms to spread the word about our company, product or service.
Developing relationships now is key in order to thrive, and in addition I believe context marketing is right around the corner. I believe curator’s are in a great position to drive this context forward.
Although this article doesn’t really mention curators per say, I am doing my usual forward thinking and adding the fact that curators will most definitely be the driving force behind the new era of context marketing we will soon be experiencing in 2013.
The author here Vishal Sankhla is the Co-founder and CTO of ViralHeat Here is his take.
If you asked a major brand ten years ago if consumers would share their life’s details, regardless of how mundane, online and, as a result, become the biggest producers of online content and wielders of influence, you would have gotten a firm “no” and likely a confused stare. In the past, major news and entertainment outlets had a firm grasp on producing and distributing content to consumers. Advertisers controlled the audience, knowing exactly where their audience was and how to reach them.