Curators Are Poised To Help Drive Context Marketing

0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×

 

2013 is almost upon us and with the new year there will certainly come some new marketing trends. Most of us in the know understand about content marketing, inbound marketing, and using platforms to spread the word about our company, product or service.

Developing relationships now is key in order to thrive, and in addition I believe context marketing is right around the corner. I believe curator’s are in a great position to drive this context forward.

Although this article doesn’t really mention curators per say, I am doing my usual forward thinking and adding the fact that curators will most definitely be the driving force behind the new era of context marketing we will soon be experiencing in 2013.

The author here Vishal Sankhla is the Co-founder and CTO of ViralHeat  Here is his take.

If you asked a major brand ten years ago if consumers would share their life’s details, regardless of how mundane, online and, as a result, become the biggest producers of online content and wielders of influence, you would have gotten a firm “no” and likely a confused stare. In the past, major news and entertainment outlets had a firm grasp on producing and distributing content to consumers. Advertisers controlled the audience, knowing exactly where their audience was and how to reach them.

via Top Trends for 2013: Marketing Moves On.

Enhanced by Zemanta
0
Google+1Facebook0Twitter0LinkedIn0Pinterest0buffer

Content Curator Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

Fresh Curations

cro-checklist

The Small Business Checklist

You make a grocery list and a chore list, so why not make a small business checklist? This can provide you with a written out and easy to remember list that will make sure you … [Read More...]

entrepreneur

Entrepreneurship: The Myths Debunked

Whether it’s bragging rights people are after or the dream of never actually having to do any work, becoming an entrepreneur is the goal of many members of the millennial … [Read More...]

More curations from this category:

Car Rentals for $15 per day
0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×