Imagine how you would feel if you put all your eggs in one basket
and to your utter disbelief, one day it was just simply gone.
Well we are not talking about investment’s, although a sound investment strategy certainly includes diversification.
What Mars Dorian is talking about, I should say is developing a winning strategy for your business online by not putting all of your faith into one single platform like Facebook or any other one.
Seriously, I cringe every time someone focuses heavily on building their online presence on a platform they don’t own.
Instead of worrying about getting email subscribers and customers, they obsess about getting likes and followers on Facebook and Twitter.