Develop Your Own Platform Use Others Like Facebook Strategically

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Imagine how you would feel if you put all your eggs in one basket
and to your utter disbelief, one day it was just simply gone.

Vanished!

Well we are not talking about investment’s, although a sound investment strategy certainly includes diversification.

What Mars Dorian is talking about, I should say is developing a winning strategy for your business online by not putting all of your faith into one single platform like Facebook or any other one.

Seriously, I cringe every time someone focuses heavily on building their online presence on a platform they don’t own.

Instead of worrying about getting email subscribers and customers, they obsess about getting likes and followers on Facebook and Twitter.

via A cautionary tale: Putting your business in the hands of Facebook.

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Content Curator Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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  • http://resonancecontent.com/ Rachel Parker

    Great article — thanks for sharing, Tom! I think we’re going to see more of this kind of thing as Facebook’s reputation continues to tarnish.

    • http://www.internetbillboards.net/ Tom George

      Thanks Rachel! Facebook certainly has their work cut out for them. Let’s see if they can keep the best interest’s of the users in mind? Over profit’s at this point to be honest, I have my doubt’s.

  • http://profiles.google.com/sancoils susan coils

    Very important message that a lot more folks need to take notice of Tom. Thanks for sharing.

    • http://www.internetbillboards.net/ Tom George

      I agree, thanks Susan! It is important to remember how fast things can change on the web. People just need to take that into consideration when building their brand online.