Organic Search is a Traffic Channel, Not a Marketing Channel | SEO Theory

Organic Search is a Traffic Channel, Not a Marketing Channel

One of my Principles of SEO is that organic search is a traffic channel, not a marketing channel. Whenever I say this, some industry veterans look incredulous or challenge my statement. Of course SEO is a marketing channel; how can an entire industry evolve around SEO without it being a marketing channel?

I stand my ground.

Search engine optimization is a set of best practices to apply to your marketing channels, online and, to some extent, offline. What is a marketing channel? It’s a conduit of communication between a

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Content Curator Peter Freer

Digital and social media strategist and 'creative problem solver.'

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