Organic Search is a Traffic Channel, Not a Marketing Channel | SEO Theory

0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×

Organic Search is a Traffic Channel, Not a Marketing Channel

One of my Principles of SEO is that organic search is a traffic channel, not a marketing channel. Whenever I say this, some industry veterans look incredulous or challenge my statement. Of course SEO is a marketing channel; how can an entire industry evolve around SEO without it being a marketing channel?

I stand my ground.

Search engine optimization is a set of best practices to apply to your marketing channels, online and, to some extent, offline. What is a marketing channel? It’s a conduit of communication between a business and its stakeholders. Marketing channels deliver messages. They create awareness, engagement, demand, and sales. They influence perception and reputation. You don’t put messages in SEO; you apply SEO to your messages. SEO creates traffic from organic search by making online marketing channels more visible.

via Organic Search is a Traffic Channel, Not a Marketing Channel | SEO Theory.

Enhanced by Zemanta
0
Google+0Facebook0Twitter0LinkedIn0Pinterest0buffer

Content Curator Peter Freer

Digital and social media strategist and 'creative problem solver.'

Fresh Curations

dressing-table-furniture-designs

Creative Home Décor and Dressing Table Ideas

Various techniques are applicable to create comfortable and spacious rooms. Rooms such as bedrooms and living rooms are integral spaces that need to be well-designed and … [Read More...]

Designer handbags

Designer leather handbags – A Bag to Complement You Fashion Personality

It is nearly impossible to see a woman without a handbag. It does not matter where they are going whether it is to the office or to a party, she will not leave it behind. … [Read More...]

More curations from this category:

Car Rentals for $15 per day
0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×