Public Relations campaigns can be very pricey. If you are a start-up entrepreneur, you most likely cannot afford to hire a PR agency or create a PR department. So how in the world are you supposed to get the word out about your product, brand, or company? Well, I’m glad you asked because I am about to tell you. All you have to do is research, plan, create, and execute. Yes that’s right, you can create and execute a fantastic PR campaign with little to no budget using those four simple steps.