Brands today need to start thinking, acting and operating like media companies. Unfortunately, it’s not like we can turn on the “media company” button and change operations overnight. It requires a change in attitude, behavior, thinking coupled with processes and governance models; as well as technology that can facilitate the transformation.So if you are a brand marketer and you aren’t yet convinced that you need to change, please read on.
Content Curator Ishak Latipi Mastan
Social Entrepreneur, Content Curator, Digital Nomad, Futurist.