Today, in our first-ever video interview, we’re talking to Shelley Roth, owner of Springboard Social Media, about her new book, Shedding Your Sales Shark: Lessons from a Recovering Sales Shark & How to Apply Them to Social Media Marketing & Life, launching on Wednesday, November 28:
Click on the video to find out:
- What inspired Shelley to become an author, and what she learned from publishing her first book, Get Real, People!
- What is a “sales shark?”
- Three of the “Seven Lessons Learned From Getting Real”
- Why “sales sharks” are becoming dinosaurs
- How to avoid coming across as a “sales shark” in social media
And remember to join Shelley and friends for the Book Launch Virtual Party on Wednesday, November 28!
Click over to the Virtual Launch Party Page to register for all the day’s festivities, including a live chat with Shelley, giveaways, drawings, Blog Talk Radio shows, and much more.
I’ll be there—who wants to join me?
Sure, the expertise you need to improve your business’ social media performance is “out there” … but who has time to dig for it?
Here at Resonance, we’re committed to your success in social media marketing, so each Friday we deliver a simple but impactful tip to boost your engagement on Facebook, Twitter, LinkedIn, and other social networks. And you can implement it before lunchtime.
Content Curator Rachel Parker
Rachel Parker, Owner and Chief Content Strategist of Resonance Content Marketing, brings a track record of success in brand messaging to her work with forward-thinking businesses of all sizes. With over 15 years experience as a brand strategist and marketing writer, Rachel has worked with some of the most prominent companies in Houston, including Hewlett-Packard, SYSCO Foodservice, AIG American General, Methodist Hospital, Reliant Energy, Honeywell, and many others.