You don’t give out your phone number to just anyone. Oh, I fondly remember these days in college pretending to be Jessica and giving out a fake number…
Back to the point. I’m letting you in my personal space. I know it means much more than giving out my Twitter handle. With 130.8 million smartphones active today, it’s not a jaw dropper SMS/MMS is becoming a more intimate channel people depend on to develop relationships. I was a guest on mobilechat Wednesday night chatting social, personal and client relationships on mobile (see the storify for the goods) but today I want to elaborate on a new trend: brand and consumer mobile relationships and I’ve got just the right brand to use as an example: I present you Engage by Eview!
Content Curator Tom George
Head of Inbound Advertising North America at Internet Billboards. Pioneering inbound advertising as well as an avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.